Have Questions About NIL? is Here!


Kentucky Athletics remains committed to building and sustaining championship level programs, educating student-athletes and competing at the highest level.

See the “BBNIL Difference” in how UK Athletics empowers Wildcats to build their brand and succeed in NIL now and in the future by watching the video above and exploring the rest of

We are doing everything possible to help our athletes maximize their NIL opportunities. We are also proud of our fans and excited that so many have reached out asking what they can do to help.

We wholeheartedly embrace our athletes’ ability to earn from their NIL and continue to do everything we can to empower them to succeed.
– Athletics Director Mitch Barnhart.

“Our administration has worked really hard with us to get ourselves in a position where we can be successful.”
– Head Football Coach Mark Stoops

Learn more about the BBNIL Difference by exploring the rest of

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