Supporting Our Student-Athletes in All Areas INCLUDING NIL
Supporting Our Student-Athletes in All Areas INCLUDING NIL

Supporting Our Student-Athletes in All Areas INCLUDING NIL

Dear Big Blue Nation,

In recent weeks and months, we have been moved once again by the Big Blue Nation’s passion for our great University, our athletics teams and especially by our fans’ fierce support of our student-athletes, who we put first in everything we do.

In this new era of college athletics where athletes can take advantage of their name, image and likeness (NIL), the landscape is constantly shifting. We wholeheartedly embrace our athletes’ ability to earn from their NIL and continue to do everything we can to empower them to succeed.

We remain committed to building and sustaining championship level programs, educating our student-athletes and competing at the highest level. Supporting our student-athletes however we can remains our top priority.

We are doing everything possible to help our athletes maximize their NIL opportunities. We are also proud of our fans and excited that so many have reached out asking what they can do to help. 

We are excited to remind you of the many ways that you can contribute right now … …

Individual Student-Athlete T-shirts and Hoodies:

You can also support your favorite Wildcat by purchasing your favorite Kentucky Wildcats name and number T-shirts customized with your favorite players’ names on the UK Team Shop.  Athletes will be compensated for each sale in line with the group licensing model that 100 percent of the players in the NFL, MLB, WNBA and MLSPA participate in. Right now for fall 2022, football, volleyball and women’s soccer, and we look forward to adding more teams, sports and product offerings during the coming seasons.

If you are interested in pursuing a student-athlete to promote your business/product, please check out the BBNIL Exchange. 

We are proud of this program’s success since it launched in September 2022, and we look forward to growing the BBNIL Exchange alongside Kentucky businesses and our student-athletes.

K Fund Big Blue Initiative

The K Fund is the fundraising arm of Kentucky Athletics, responsible for providing the resources necessary to ensure our student-athletes have the opportunity to earn a first-class education and compete for championships. These resources are provided through student-athlete scholarships, state-of-the-art facilities, and the financial support essential for UK Athletics’ 23 varsity sport programs to excel.  By investing in the K Fund, you are providing support to 589 UK student-athletes and helping ensure their academic and athletic success. Donations to the K Fund, through Annual & Capital funds, are used to provide:

Student-Athlete Scholarships – tuition, room & boardAcademic Support and Career DevelopmentAthletic Facilities Maintenance, Renovations, and/or New FacilitiesCoaching & Administrative Support

Fans interested in contributing directly to ongoing projects can give to the “Kentucky Can” Capital Fund by clicking this link taking them to a donation page.

Please contact the KFund office at 859-257-6300 for more information or visit our website:

I hope that all of this information is helpful.  Please feel free to visit if you have any additional questions.


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