LEXINGTON, Ky. – University of Kentucky Athletics is positioned as a leader in the college sports space around Name, Image and Likeness (NIL) as a new era in college athletics dawns.

This page is the one-stop shop for everything regarding the NIL era. Kentucky student-athletes have great opportunities to pursue compensation from NIL deals.

UK Athletics has launched the BBNIL Exhange, a safe and easy-to-use portal to connect UK student-athletes with interested entities to make deals compensating for the use of their name, image and likeness (NIL).

The Kentucky Road enhanced suite of benefits provides student-athletes with unparalleled support and resources as they navigate the new landscape of being able to earn compensation from their NIL.

A total of 176 Kentucky student-athletes earned 1,329 NIL deals, as disclosed in the “INFLCR Compliance Ledger” reporting software between July 1, 2021 through June 30, 2022.

The Kentucky Road