Kentucky Communications/Public Relations Earns FWAA Super 11 Award
The 2020 college football season was unprecedented in the modern era with the effects of COVID-19 disrupting the schedule and forcing sports information departments to alter the ways they conducted business. In an effort to reflect the trying situations, the Football Writers Association of America announced Monday the 2020 Super 11 Awards, naming the sports information directors in the Kentucky athletics communications/public relations office for football one of the 11 recipients.
Also earning a Super 11 Award was Appalachian State, Boston College, Clemson, Colorado, Indiana, Kansas State, Nebraska, North Carolina, Penn State and West Virginia.
The 12th annual award was created in 2009 to honor departments and individuals who stood out in their performances in getting the job done and others who were nominated by FWAA media members for strong access.
The sports information directors for football include Tony Neely (assistant athletics director), Susan Lax (director), Evan Crane (associate director), Matt May (associate director) and Stephanie Guy (office coordinator).
“This (2020) was a different kind of year, obviously,” FWAA Executive Director Steve Richardson said. “We tried to honor schools who went the extra mile in player and coach access remotely in most cases or to help writers in a scrambled season.”
Four first-time recipients – Boston College, North Carolina, Penn State and West Virginia – are included in the 12th Annual Super 11 Awards, which the FWAA gives out annually to the best performing sports information departments in the NCAA Football Bowl Subdivision.
The FWAA is also issuing Special Merit Awards to the media information staffs of the Cotton and Rose bowls for their efforts in hosting the Rose Bowl Game in Arlington, Texas, when it had to be moved from Pasadena because of health restrictions in California.
Likewise, San José State receives a Merit Award. The Spartans’ winding road to a banner season included scheduling summer conditioning and preseason workouts around the impacts of climate change, unhealthy air quality index readings and the Northern California wildfires; training 325 miles away from home less than three weeks before the start of the abbreviated season; and providing media services as a host SID in football facilities without spectators at home in San José and in Nevada at Las Vegas’ Sam Boyd Stadium based on local, county and state COVID-19 protocols.
In addition, for the third straight year the FWAA presented a Super 11 Coach of the Year Award. The 2020 recipient is Indiana’s Tom Allen, who granted outstanding access to his program. The Indiana sports information department was also named to the Super 11.
As for the other 10 schools, Penn State was an early leader in virtual access via Zoom calls and continued throughout the season. Similarly, Appalachian State, Boston College, Clemson, Colorado, Kansas State, Kentucky, Nebraska, North Carolina and West Virginia were strong in access to players and coaches.
Colorado’s staff was particularly helpful in helping CoSIDA lay down guidelines for press boxes in 2020 as well as making its FWAA Freshman Coach of the Year Karl Dorrell available. Clemson was lauded for its handling of Trevor Lawrence’s campaign for social justice as well as general transparency on other issues involving the football team.
This is Kentucky’s second Super 11 Award, also earning one in 2010.
FWAA members who covered college football during the 2020 season provided input. The FWAA’s Press Operations Survey of writers also was beneficial.
In January 2009, the FWAA began the Super 11 Awards. The concept has been supported and endorsed by the College Sports Information Directors of America (CoSIDA), many of whom are members of the FWAA. The FWAA has now awarded Super 11 to 74 different schools in the 12 years of the program.
The Football Writers Association of America, a non-profit organization founded in 1941, consists of more than 1,300 men and women across North America who cover college football for a living. The membership includes journalists, broadcasters and publicists, as well as key executives in all the areas that involve the game. The FWAA works to govern areas that include game-day operations, major awards, a national poll and its annual All-America teams. For more information about the FWAA and its award programs, contact Executive Director Steve Richardson at firstname.lastname@example.org or 214-870-6516.
• Super 11 Awards (including complete selection criteria)