UK Athletics Launches Student Rewards Program

LEXINGTON, Ky. – University of Kentucky students now have access to BBN Rewards, a program and app that will allow them to earn a variety of rewards for attending UK Athletics events. BBN Rewards is available for download on Apple and Android devices now.

“Students are the heartbeat of our crowd at all of our home events,” Associate Athletics Director for Marketing and Licensing Nathan Schwake said. “This program will allow us to recognize our most loyal students and create a fun way for them show their UK pride.”

Students will accumulate points by checking in when they arrive at UK Athletics events using the Events button on the app. As students accumulate points, awards will automatically unlock. The first award is entry in a drawing to win free textbooks for the spring semester. Awards will be made available in the coming days, of which include participation in halftime contests at select sports, Kentucky gear, and experience items.  

In order to redeem rewards, students must complete all fields on their profile using the app’s Account button. Students are also encouraged to enable notifications on the app to receive news about exclusive experiences, coupons and other important updates.

In addition to receiving rewards, students will be able to see how they stack up with their peers on the BBN Rewards leaderboard. The leaderboard will also be used in conjunction with men’s basketball student ticket lotteries.  While details are still being finalized, students within a certain ranking on the leaderboard will have priority access to purchase men’s basketball tickets. The app also features a fan cam feature, social media content, and information about UK teams.