LEXINGTON, Ky. – Under the spotlight of arguably the best nonconference college basketball game of the 2016-17 season, a representative from the Guinness Book of World Records will be in attendance at Saturday’s Kentucky men’s basketball game vs. Kansas to gauge if the Big Blue Nation can set a new record for loudest indoor crowd cheer.

UK Athletics and UK HealthCare’s Markey Cancer Center are joining forces to encourage fans to #TurnUpRupp and break the indoor crowd roar record, which was set by the Sacramento Kings in November 2013.

The Guinness Book of World Records representative will measure the crowd roar at three points during the game. The first attempt will be at the beginning of the game, after introductions but before tip-off. Fans are highly encouraged to be in their seat at the time to help break the record. The remaining two attempts will take place later in the game and be announced to the crowd.

The crowd roar will be gauged by natural noise such as cheering and clapping. No digital or artificial noise will be allowed in the attempts. UK Athletics and Rupp Arena prohibit artificial noisemakers from the arena. 

For fans who are sensitive to the crowd sound, UK Athletics and UK Healthcare’s Markey Cancer Center will provide a free set of noise reduction earplugs to fans as they enter the arena.

Saturday’s UK-Kansas game will tip off at 6:15 p.m. on ESPN. ESPN College GameDay will be in attendance Saturday morning and for the SEC/Big 12 Challenge matchup.

For the latest on the Kentucky men’s basketball team, follow @KentuckyMBB on Twitter, Facebook, Instagram and Snapchat, and on the web at UKathletics.com.