BBN United: How Kentucky Athletics’ Membership Program Supports Student-Athletes
Big Blue Nation has always stood apart, not just for our passion, but for our commitment to supporting Kentucky Athletics. Since August, that passion has a new home in BBN United, the official fan membership program of UK Athletics, connecting Kentucky fans directly to our student-athletes, coaches and fellow fans.
“BBN United is an incredible way to bring the Big Blue Nation even closer to our program,” Kentucky Head Coach Mark Pope said. “Our fans are the heartbeat of Kentucky Basketball, and now they have an all-new way to be a part of our journey, one that supports our players, fuels revenue-sharing and NIL and celebrates everything that makes this place special.”
What Is BBN United?
BBN United is UK’s official fan membership program that empowers fans anywhere to contribute directly to the success of Kentucky student-athletes. Every year-long membership helps create NIL opportunities for UK student-athletes.
In return for their support, members not only get access to exclusive benefits and experiences; they become part of a movement shaping the future of Kentucky Athletics.
How Membership Works
BBN United offers several membership tiers, giving fans the flexibility to support at a level that fits them best. Each tier comes with its own set of benefits, from exclusive content to unforgettable fan experiences and plans can be compared on the BBN United website.
All memberships are annual commitments, ensuring consistent and meaningful support for NIL initiatives throughout the year. During the holidays, Cats fans can give a membership to a friend or family for the perfect surprise gift under the tree.
Recently, BBN United members have benefitted from a slew of amazing experiences as seen below:
How BBN United and K Fund Work Together
BBN United and the K Fund serve two essential but complementary purposes that together strengthen the foundation of Kentucky Athletics.
The K Fund supports the facilities, scholarships, and resources that make it possible for UK student-athletes to train, compete, and excel. Contributions to the K Fund are philanthropic gifts that enhance the university’s athletic programs and ensure long-term success.
BBN United, focuses on Name, Image, and Likeness (NIL) opportunities and providing Cats fans across the US, Canada and Mexico the chance to get closer to the teams they love in innovative ways, both digital and physical. Membership in BBN United provides direct support for NIL initiatives, allowing fans to play an active role in helping Wildcats student-athletes build their individual platforms.
Together, the K Fund and BBN United create a comprehensive model of support, one that is unique in the college space and that sustains UK Athletics institutionally while empowering student-athletes personally.
What BBN United Members Receive
Depending on membership level, members will be eligible to receive:
- Exclusive BBN United gear and welcome gifts: boxes full of unique fan gear and merchandise delivered directly to their door.
- Access to member-only digital content and newsletters: interviews with coaches and student-athletes, behind the scenes practice and game-day content, and spotlights on strategy, game-day preparation and training.
- Invitations to exclusive fan events like UK football tailgates and athlete meet-and-greets.
- Reserved allocations of tickets at Big Blue Madness and Fast Pass access at select UK Athletics events the BBN United Fan Fest.
- 50% Discounts on Blue and White Memories.
- Invites to VIP suites or courtside seats at events like Blue White and the BBN United Tipoff Classic.
- Twice-yearly ukteamshop.com discounts.
- Monthly chances to win coach and student-athlete signed memorabilia and other one-of-a-kind prizes.
- Invitations to kids-specific events, clinics and student-athlete meet and greets.
- Virtual meet and greets with coaches and student-athletes, no matter where in the world BBN United members are.
- Complimentary tickets to select home games for women’s basketball, baseball, volleyball and more.
- Recognition as part of the official BBN United community.
- And much more throughout the year!
Every benefit is designed to bring fans closer to the teams and athletes they love.
What’s New for the Holidays?
From November 27-December 4, fans will have the chance to join BBN United with an exclusive Black Friday discount by visiting bbnunited.com.
Fans who sign up for the Premier and Elite tiers of BBN United by December 31 will receive a limited-edition BBNUnited track jacket, availably ONLY to these members.
Twice a week during December, BBN Members will be automatically entered to win incredible prizes from signed merch to giftcards and more.
Active members will also receive a UKShop.com discount for 25% off their order to use before January 31. And members may be selected to have their personal questions answered by Coach Pope in his post-game radio show – a perk given exclusively to BBN United members.
Who Can Join
BBN United is open to anyone in the United States, Canada, and Mexico. No matter where you live, your membership makes a difference for Kentucky student-athletes. Fans abroad can stay connected to the Bluegrass spirit, watch exclusive premium content, and proudly represent Big Blue Nation with the members-only fan gear they receive.
How to Sign Up
Joining is quick and easy:
- Visit BBNUnited.com
- Choose your membership tier
- Create your account and provide your payment details
- Receive your welcome pack and start enjoying exclusive member benefits immediately.
From there, you’ll get insider access to stories, experiences, and opportunities that bring you even closer to Kentucky Athletics.
Be Part of the Future of Kentucky Athletics
BBN United represents the next chapter of fan engagement and student-athlete support at the University of Kentucky. It’s more than a membership – it’s a movement built by fans, for student athletes, and for the pride of the Commonwealth.
Join today and help power the Wildcats of tomorrow.
Become a Member at BBNUnited.com
