With the college basketball season in full court press, Wheaties? announces a special-edition package rolling out this week featuring the elite University of Kentucky Wildcats men?s basketball program. Kentucky has built a reputation by which the standard in basketball has been set, befitting of the ?Breakfast of Champions?? tradition of honoring remarkable champions.
For over a century, the Kentucky Wildcats has built an unparalleled legacy, maintaining college basketball?s winningest tradition. As 7-time national champions (1948, 1949, 1959, 1958, 1978, 1996 and 1998), Kentucky men?s basketball teams have accumulated more overall wins, more national postseason tournament appearances and wins, more Southeastern Conference championships and more SEC Tournament titles than any other school. In addition to leading the nation in attendance in 10 of the last 11 seasons, Kentucky?s win percentage at fan-packed Rupp Arena is an astounding 90 percent.
The Wildcats package features an image of its home basketball court, Rupp Arena, and a prominent school logo on the front of the package. The back of the package showcases an image of the team cutting the net from the rim after a big victory as well as the famed school mascot.
?Kentucky basketball is proud to be featured on a Wheaties box and share this esteemed honor with the school, the fans, alumni and program supporters,? said Tubby Smith, the famed Kentucky Wildcats Head Coach who led Kentucky to five SEC tournament titles in the last seven years.?
?We are pleased to welcome the Kentucky Wildcats into the Wheaties family,? said Dan Stangler, Wheaties brand manager. ?Kentucky has made significant contributions to the world of collegiate sports through its long standing tradition of championship programs making it a privilege to feature the standout men?s basketball program on this special-edition Wheaties box.?
The new 18-ounce Wheaties package is now available regionally. Other college teams that have been featured on the Wheaties box include the University of Georgia Bulldogs, University of Michigan Wolverines, University of Nebraska Cornhuskers, Northwestern University Wildcats, University of Notre Dame Fighting Irish, Texas A&M, Texas Western University and the University of Texas Longhorns.
Launched in 1924, Wheaties is the No. 1 whole-grain wheat flaked breakfast cereal in the country. The brand began its association with sports in the mid-1930s with a sign on the left field wall at Nicollet Park near downtown Minneapolis. General Mills? broadcast deal with the minor league Minneapolis Millers on WCCO Radio included the large signboard that Wheaties would use to introduce its new ad slogan: ?Wheaties?The Breakfast of Champions.? From that rather humble beginning; Wheaties has built a heritage that includes many of the greatest athletes of all time. Learn more at .
