Name, Image, Likeness

Name, Image, Likeness

LEXINGTON, Ky. – University of Kentucky Athletics is positioned as a leader in the college sports space around Name, Image and Likeness (NIL) as a new era in college athletics dawns. 
This page is the one-stop shop for everything regarding the NIL era, which begins July 1, 2021 in Kentucky following Gov. Andy Beshear’s Executive Order that paves the way for student-athletes at Kentucky’s universities to pursue compensation from NIL deals.  
The Kentucky Road enhanced suite of benefits will provide student-athletes with unparalleled support and resources as they navigate the new landscape of being able to earn compensation from their NIL. 



The Kentucky Road

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