About BBN Rewards

We’re making it even easier for Big Blue Nation to stay informed about the latest ticket offers and promotions! With the introduction of Kentucky Wildcats ReplyBuy, you can now have the latest offers sent directly to your mobile device from the UK Ticket Office. Even better, you can purchase tickets to upcoming events with a simple reply text message. No credit cards to pull out or
apps to download. To register for ReplyBuy, click here or text “KENTUCKY” to 20123.* Upon registering, new users will receive a $10 credit towards their first ReplyBuy purchase!

How It Works

Once registered, you’ll receive exclusive offers from the UK Ticket Office sent directly to your mobile device. From last minute ticket releases to sold out games, to exclusive access to K Fund seats and premium areas, ReplyBuy is the best way to stay informed with ticket offers from UK Athletics. Once an offer is available, the UK Ticket Office will text your mobile device with details. Click the link in the text to learn more about the offer or reply to the text message to purchase tickets. The faster you reply, the better the seats! A mobile ticket will be sent to your device within seconds of your purchase and you will be emailed a receipt. It’s that easy! What are you waiting for? Register today and receive a $10 credit towards your first ReplyBuy purchase!


  • $10 credit towards your first ReplyBuy purchase
  • Exclusive access to limited, last minute ticket releases
  • Customized notifications when seats become available for sold out games
  • Instant ticket purchases with a quick text message
  • Specially priced offers only for ReplyBuy subscribers
  • Exclusive access to K Fund and premium seating area tickets

Ticket Delivery

A mobile ticket will be sent to your device within seconds of purchasing. For more information about how to make purchases through ReplyBuy and using mobile tickets, view our ReplyBuy Step-By-Step Guide.

Football Season Ticket Holders

Starting with the 2016 season, football season ticket holders will be able to associate their UK Ticket Office Account ID with their ReplyBuy account, allowing fans even earlier access to select Kentucky football offers! More information will be emailed to season ticket holders later this summer.

*This is a promotional program provided by UK Athletics in partnership with ReplyBuy. Tickets are exclusively
available by special offer and may not be available for all sports and
events. By texting “KENTUCKY” to 20123 you agree to receive periodic automated text messages until you text “STOP”. Standard text messaging rates apply. For more information, please contact the UK Ticket Office at (800) 928-2287.

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