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BBNIL Explanation, Information

BBNIL is a comprehensive NIL program available to all 500+ UK student-athletes, offering both individual and team-based opportunities.

By combining the expertise, resources, and infrastructure of UK Athletics and its multimedia rights partner JMI Sports across deal sourcing, content marketing, compliance, and contract execution, BBNIL Suite maximizes NIL potential while allowing student-athletes to stay focused on their athletic and academic performance.

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In just one year, BBNIL strategy is paying off with great opportunities for athletes, most recently highlighted by UK being the only school in the country with a top-10 transfer portal recruiting class for the football, men’s and women’s basketball programs.