2026-27 Kentucky Men’s Basketball Promotions and Fan Themes Announced
LEXINGTON, Ky. – Kentucky men’s basketball will have fan themes and promotions for select home games inside Rupp Arena at Central Bank Center throughout the 2026-27 season.
Big Blue Nation will have several opportunities to help create a united look and difference-making home-court atmosphere for the Wildcats in addition to chances to take advantage of discount pricing and celebrate community members throughout the year.
Rivalry matchups and Saturday conference games will feature Blue Outs, White Outs, a Blue-White Game, Stripe Out Rupp and a “Wear Black” game.
Throughout the season there are scheduled appreciation events and special ticket offers for veterans, first responders, local students, teachers, UK faculty and staff, healthcare professionals and other community groups.
Single-Game Tickets
Single-game tickets for early-season home games are available in limited quantities and may vary by matchup. Fans can purchase tickets through Ticketmaster and visit the Kentucky Men’s Basketball Ticket Information page on UKAthletics.com for the latest availability and complete ticketing details.
The current promotional and fan theme schedule is listed below, with more promotions and themes possible as the season continues.
| Game | Time | Promotion / Fan Theme | Game Sponsor |
|---|---|---|---|
| Friday, Nov. 13 vs. Northern Arizona | 7 p.m. ET | Heroes Day + Local College Students Ticket Offer | Kentucky Tourism |
| Monday, Nov. 16 vs. Grambling State | 7 p.m. ET | Teacher Appreciation Game | Kentucky Tourism |
| Friday, Nov. 27 vs. Wichita State | 9 p.m. ET | Black Friday Game | |
| Saturday, Dec. 5 vs. Appalachian State | 1 p.m. ET | Health Care Heroes Appreciation Day | UK HealthCare |
| Tuesday, Dec. 8 vs. Bryant | 7:30 p.m. ET | On! On! U of K (UK Faculty/Staff Appreciation) + Teacher Appreciation | UK HealthCare |
| Saturday, Dec. 12 vs. Louisville | 4 p.m. ET | Denim Jerseys, Arena White Out | Kentucky Farm Bureau |
| Saturday, Jan. 16 vs. Vanderbilt | 4 p.m. ET | Blue Out | |
| Saturday, Jan. 23 vs. Tennessee | 2 p.m. ET | Blue-White Game | UK HealthCare |
| Saturday, Feb. 6 vs. Alabama | 2 p.m. ET | White Out | Coca-Cola |
| Saturday, Feb. 20 vs. Arkansas | 6 or 6:30 p.m. ET | Stripe Out Rupp (specific section assignments TBA) | Central Bank |
| Saturday, Feb. 27 vs. Auburn | 4 or 4:30 p.m. ET | Wear Black | Keeneland |
Special Ticket Offers
Nov. 13 vs. Northern Arizona
Heroes Day – Specially priced tickets are available for veterans, first responders and other eligible heroes, with a limit of four tickets per purchase. Purchase tickets here.
Local College Students – Local college students may purchase up to two tickets through an offer gated by a valid .edu email address. Purchase tickets here.
Nov. 16 vs. Grambling State and Dec. 8 vs. Bryant
Teacher Appreciation
Eligible Kentucky school employees may purchase up to four tickets through an offer gated by a qualifying kyschools.us email address. Purchase tickets here.
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Fans should note that game times are subject to change. Additional details about in-arena activations and ticket opportunities will be announced throughout the season.
Fans can also visit the Kentucky Men’s Basketball Ticket Information page for complete ticketing information. In addition, fans are encouraged to shop the UK Athletics Official Marketplace powered by Ticketmaster for verified resale tickets to all home games.
Tickets for Kentucky’s final 12 home games will go on sale at a later date to be determined, pending availability.
With season ticket renewals complete and strong demand for new seats through the season ticket lottery, there is no guarantee that single-game tickets will be available for all games. Fans are reminded that single-game inventory for Kentucky basketball games is limited, as a majority of tickets are sold as season ticket packages or held as part of the student allotment. Additional ticket inventory from the student allotment may be released to the public at a later date, based upon student sales.
Halftime Attractions
Currently-confirmed halftime attractions include UK’s Cheer Nationals routine for the Jan. 13 game vs. LSU, Red Panda for the Jan. 23 game vs. Tennessee, the Kings Firecrackers Jump Rope Team for the Feb. 6 game vs. Alabama.
Premium Experiences
A limited number of premium courtside, floor-level and loge box single-game ticket options are available through the K Fund. All premium packages include parking and access to pre-game and halftime hospitality. For more information on these exclusive experiences, visit this page.
Hospitality add-ons for the Concentric Champions Club are also now available for all home games.
Group Tickets
Group tickets are a great way to provide entertainment for clients and businesses, team-building activities, employee appreciation outings, birthdays, youth teams, school groups and civic organizations. To learn more about purchasing group tickets for select early-season and holiday break games, submit an interest form or contact the UK Sales Office at (800) 928-2287 (Option 1). Complete information and benefits can be found on the UK Athletics Group Tickets page.
Student Tickets
Information on student tickets is available on the UK Athletics Student Tickets page, including how and when season-pass holders can claim tickets for each game, as well as how and when students can purchase single-game tickets.
For more information on Kentucky men’s basketball, visit UKathletics.com and follow the Wildcats on Facebook, Instagram, Tiktok and X.
