Nov. 16, 2010

LEXINGTON, Ky. – The UK men’s basketball interactive site, part of a new in-house, commercial-free interactive website, Kentucky Athletics Interactive, has been launched.

The site, which can be accessed at http://interactive.ukathletics.com/mbasketball, was launched Tuesday, Nov. 16 to inform and educate prospective and current UK student-athletes and their families, as well as the general public, about the University of Kentucky men’s basketball program.

The primary goal of Kentucky Athletics Interactive is to provide online visitors with a broad overview of the UK Athletics program and each of its 22 varsity sports in an innovative and entertaining way. The hope of the site is to provide an accurate glimpse of what it means to study and compete as a nationally prominent student-athlete at UK.

The website is meant to complement – not compete – with UK’s official website, UKathletics.com, which will continue to serve as the primary online source for accessing up-to-date information about UK Basketball as well as purchasing tickets and other merchandise.

The website will include a link to “UK Tube,” the new official video site of the Kentucky Wildcats, which will feature new videos created by the UK Sports Video staff, as well as UK student-athletes, coaches and other staff, in accordance with NCAA rules and regulations.