As Joker Phillips heads into two weeks of preparation to end The Streak against Tennessee, the first-year head coach has his eye on ending another streak to the Volunteers – the Big Blue Crush streak.”This is my first Big Blue Crush and my first time as a head coach coaching against Tennessee,” Phillips said. “At the end of these two weeks, I expect to be undefeated in both events, so let’s make sure we make that happen.”Kicking off the 23rd annual Big Blue Crush on Monday at the Singletary Center for the Arts, Phillips spoke of the importance of beating Tennessee both on the field and off. “This is a part of what we call Operation Win, which is winning in the classroom, winning on the field and also winning in the community,” Phillips said. “We want to be a part of winning in the community. We need everybody in this community to get behind this blood drive. The rivalry of Kentucky-Tennessee is not just on the field. It’s in the blood donor rooms also.”Phillips was part of the ribbon cutting center at the Singletary Center for the Arts for the Kentucky Blood Center’s yearly blood battle between UK and Tennessee. The weeklong battle, which begins Monday and lasts through Friday, helps to ensure an adequate blood supply is available during the holidays. “Big Blue Crush is important to the healthcare of the region because it ensures a strong blood supply for the holiday season,” said Bill Reed, the Kentucky Blood Center’s president and CEO. “This year, we plan to beat Tennessee, and we’re providing many donation opportunities to make it easy for our donors.”Tennessee leads the rivalry with a 12-9-1 record, including a seven-year winning streak over Kentucky. “There are two streaks we’ve got to break,” Phillips said. “We haven’t won (the blood drive) since 2002. At the end of this week, I expect one of them to be broken. In two weeks, we’ll take care of the other one.”The Kentucky Blood Center will be taking donations at the Singletary Center every day this week from 10 a.m. to 6 p.m. Other blood donating centers will be available throughout campus and throughout the region.During Big Blue Crush, all donors will receive a Big Blue Crush T-shirt and a coupon good for a free McDonald’s menu item. There will also be daily prizes, including iPads, iPod Nanos and gift cards from Wildcat Wearhouse.The Kentucky Blood Center has set a goal of 4,000 donors this year in hopes of taking back the trophy.