Kentucky Launches Gameday Mobile Application
LEXINGTON, Ky. -- Kentucky has announced a new social-centric mobile application that enhances the game day experience, teaming with SportsLabs to develop the Kentucky Gameday App to keep UK fans connected to the Wildcats.
"The Kentucky Wildcats Gameday app allows us to continue to connect with the Big Blue Nation in new and different ways, with exclusive content, game day information and more, right on their mobile device," said Nathan Schwake, UK assistant athletics director for marketing. "We're excited to see just how much the app can do for fans and look forward to making it even better with their feedback."
The Kentucky Gameday App is packed with robust social, on-campus and stadium features that enhance the game-day experience by delivering:
- Free live game audio;
- Real-time Instagram and Twitter feeds from the team;
- The official game-day guide with key times, events and need-to-know information including stadium maps and parking to plan the day;
- Enhanced location-aware maps for fans attending both home and away games;
- Live Conference and Top 25 scores, real-time stats;
- Opt-in alerts for weather updates, pre-game events, play-by-play information and more.
Season Ticket Holder Upgrades
In addition, Kentucky has partnered with Experience (expapp.com) to offer football season ticket holders the ability to use their smartphones to purchase seat upgrades beginning with the Vanderbilt game this Saturday.
The upgrades are accessed within the new Kentucky Wildcats Gameday app, can be found on the menu bar to the left, and currently only open to season ticket holders. Fans with season tickets can see these rewards by logging in with the email address associated with their account.
In the future, the platform can be used to offer special game-day experiences, exclusive promotional items and more.
Free Live Audio on TuneIn
Kentucky will also have its own branded 24/7 channel on TuneIn, giving fans international access to team specific live play-by-play, pre-game and post-game shows, live weekly coaches shows, and in-season game replays. Fans can search for "Kentucky Sports Network" at TuneIn.com or on the TuneIn app (also available as a free download in the Apple iTunes and Google Play stores) to find the 24/7 team channel.
SportsLabs is the official digital sports platform provider for schools, conferences, teams, rights holders and content producers. Using its proprietary Advanced Media Platform for Sports, it develops new ways for fans to engage with sports through digital products and experiences. Based in Boulder, Colo., SportsLabs is part of Silver Chalice Ventures, which builds and operates a portfolio of high-value digital media businesses.
Experience is the award-winning fan experience technology company dedicated to making sure fans enjoy live events to the fullest extent possible. With Experience, fans can personalize their live event experience by upgrading seats or participate in other unique opportunities all from their mobile device. Experience is the official upgrade partner of MLB.com and the preferred mobile upgrade partner for the National Football League (NFL.com). Additionally, Experience is the preferred partner for Live Nation Entertainment and Ticketmaster, enabling their millions of fans access to upgrades and experiences at live events. Learn more by visiting expapp.com; on Twitter @ExpApp or Facebook at facebook.com/ExpApp.
TuneIn is the most popular way to listen to real radio from around the world. With over 50 million monthly active users, TuneIn lets people listen to the world's sports, news, talk, and music from wherever they are. TuneIn has over 100,000 radio stations and more than four million on-demand programs streaming from every continent, and is available across 200+ connected devices. TuneIn has venture funding from IVP, Sequoia Capital, Google Ventures, General Catalyst Partners, and Jafco Ventures, and is headquartered in Palo Alto, Calif.